Every business needs a loyal customer base to thrive. However, it is difficult for modern enterprises to build and maintain loyal customers in this competitive age. Advancing technologies and digitalization have brought radical changes in the customer’s behavior and expectations. In such a scenario, a CRM dashboard can lend a helping hand. It gives you real-time data related to the customer’s behavior and sales to make actionable insights.
In this post, we will dig deep into the benefits of CRM dashboards and their examples. Let’s start by answering the following question- What is a CRM dashboard?
A CRM (Customer Relationship Management) dashboard is a visual interface that gives an overview of customer data along with KPIs and metrics. Also known as Liveboards, these dashboards can consolidate several types of data into a central hub and show relevant information about sales, marketing, and customer services.
Importance of CRM Dashboard
A CRM dashboard can display an interactive snapshot of the entire sales activity and KPIs. It shows images and graphs based on actionable insights. Businesspersons find it useful as they can easily get the necessary information without going through lengthy sections of detailed data. The sales team can easily get an idea about the effectiveness of a pipeline and find out the areas of optimization.
Moreover, CRM dashboards are highly customizable. It gives your sales and marketing teams the flexibility to track the useful metrics for your company. Simply put, a CRM dashboard is a robust tool to track the progress of your sales team and get an overview of business activities in real-time. It can help you pave the way for growth. However, it is fair to mention that you need to keep some factors in mind when selecting this dashboard.
Factors to Consider When Selecting CRM Dashboard
A CRM dashboard should be capable of addressing the unique requirements of your enterprise. Here are some crucial factors you should consider to select the right CRM dashboard for your company-
Identify Sales Goals and Methodology
An ideal CRM dashboard should reflect your sales goals and business activities related to lead generation. It is, therefore, essential to identify your sales goals and methods to achieve them before selecting the dashboard. You can integrate the necessary features into it to ensure that the dashboard can help you achieve predefined sales goals.
Select the KPIs to be Displayed
As mentioned, CRM dashboards show various KPIs and other metrics. However, too many KPIs on a single screen can create confusion and defeat the objective of achieving sales goals. You should select the KPIs that your team wants to keep and integrate them into the tailored dashboard. Some of these KPIs can be lead response times and sales pipelines.
Ensure User-friendliness
Smart design and complex features are neither necessary nor acceptable when it comes to monitoring your sales and other business activities. You can utilize widgets in a CRM dashboard and ensure that it remains user-friendly with a simple interface. Your sales team should easily understand the progress of every task by looking at the dashboard.
Improve Your CRM Dashboard Regularly
A reputed pre-built dashboard provider can help you improve your company’s dashboard regularly. It can keep the dashboard updated to meet changing needs and maintain user-friendliness. You can keep what is necessary on the dashboard and skip the other stuff to give your sales team more interactive and relevant data.
Let’s go through the key benefits of a selected CRM dashboard.
Top Benefits of CRM Dashboard
An advanced dashboard offers many benefits to sales teams and modern enterprises. Some of these benefits include
Keeps team members on the same page
One of the most significant benefits of the CRM dashboard is it keeps the entire sales team on the same page. It assists sales executives in meeting their goals by showing real-time reports and graphs. Highly visual tools can present the necessary information in an easy-to-understand way for sales reps.
Streamlines the team’s workflow
CRM dashboards can streamline the sales teams’ workflows by enabling managers to assign priority tasks and pull up the reports as and when necessary. CRM software can help your company in researching the purchasing patterns of customers and making the necessary decisions.
Shows updates in real-time
Your company can get a static document in terms of a CRM report. It shows the data for a specific period. On the other hand, a CRM dashboard can react to various events or promotional programs and reflect the changes instantly. It makes it possible to build a dynamic strategy based on real-time updates.
Strengthens the sales process
Your team can use the CRM dashboard to get guidance and direction. As these dashboards show the current information, sales reps can get ideas to improve their performance. A current scenario of the sales pipeline and lead situation can assist your team in strengthening their efforts to achieve their goals.
Gives a Competitive Edge
A tailored dashboard can assist your company in improving customer services, streamlining sales activities, and making insightful decisions. Altogether, your enterprise can get a competitive edge over the period by increasing lead generation and sales. You can also remain updated with the targets and make an effective strategy.
However, you need to select the right CRM dashboard to leverage these benefits. Let’s go through some of the key features of a CRM dashboard.
Top Features of CRM Dashboards
You should look for the following features when selecting a CRM dashboard for your company-
Sales Performance
This feature is useful in getting insights into the sales team’s activities and results. It monitors crucial metrics including sales revenue, conversion rates, average deal size, and sales cycle length. This information helps your company identify top-performing sales reps and forecast sales numbers.
Communication History
The communication history records all customer interactions, including emails, phone calls, meetings, and social media engagements. It gives a comprehensive view of customer interactions, enabling sales reps to tailor their approach and address customer concerns effectively.
Lead Management
This feature tracks and manages potential customers from initial visit to conversion. It has tools for capturing and qualifying leads, assigning them to sales reps, and tracking their progress. It helps your sales team ensure that no leads remain ignored with a focused approach.
Product & Service Insight
It is one of the most useful features that offers information on product and service performance. It tracks metrics like sales volume, customer satisfaction ratings, and product returns. This data enables you to identify popular products, and areas for improvement making informed decisions about products.
User Activity Tracking
As the name suggests, this feature monitors the actions of users within the CRM system. It tracks metrics such as logins, time spent in the system, and usage of specific features. You can find out areas of improvement and behavioral patterns of users with the help of this feature.
Geographical Visualization
The geographical visualization feature allows users to get data based on their location. Your sales team can utilize this feature to map customer locations, identify sales territories, and analyze regional sales performance. It facilitates your sales reps to identify areas with high growth potential.
You can ask for the most suitable dashboard for your company with these features and boost customer relations.
Concluding Remarks
A CRM dashboard can assist your sales team in multiple ways by showcasing real-time and accurate data related to the sales pipeline. You can monitor various sales activities and track the KPIs of sales reps to get an idea of their performances. However, it is necessary to select the right dashboard from various options available to leverage the benefits of CRM dashboards.
B1 Analytics Cloud is your trusted advanced analytics solutions partner. As a leading pre-built dashboard provider for SAP B1, we offer sales, purchase, aging, purchase, inventory, and CRM dashboards with advanced features and seamless functionality. Contact us to learn more about our range of dashboards and get the most suitable one for your company.